ideas - Sandy Pentland: "Social Physics: How Good Ideas Spread" | Talks at Google
Sandy Pentland: "Social Physics: How Good Ideas Spread" | Talks at Google
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Opinion and rank of ideas: 4.9344263
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Duration (length): 54:47
Many interesting information: specially for you.
Discussion and opinion
The importance of social interaction and social instead of personal
incentives for group dynamics. I liked the tension between small-amounts of
social learning versus rampant feedback loops leading to bubbles. I wonder
how it relates to more typical social learning modeling in animals:
http://egtheory.wordpress.com/2013/05/05/social-learning-dilemma/
I suspect this video will be of interest to everybody named Adam: +Adam
Benton, +Adam J Calhoun, and +Adam Elkus. - Artem Kaznatcheev
If you tell Sandy Pentland the average commute time of a city, he can tell
you the GDP almost perfectly. (Never mind that GDP stands for gross
domestic product, and he's talking about a city, so it should be GCP or
something.) If you add the cell phone calling pattern, he can tell you the
infant mortality rate and the crime rate as well.
He equipped people with a device that tracks their physical interactions
and real-world social networks and found they are more influential than
online social networks. They don't know any of the words, only who speaks
with whom. Things like an "I Voted" button on Facebook only influences
people who there are already strong face-to-face personal relationships. If
you get invitations to join an intra-company social network from 12 people
in half an hour, you still won't join. If you get 3 from people you know
face-to-face, it's almost certain that you'll sign up.
Most of what music to listen to, what apps to download, and other
spending behavior comes from exposure to what other people do. Economic
incentives for individuals are much less powerful than influence from
social networks. Economic incentives to alter behavior don't work if
they're not aligned with the person's social network, so the solution is to
use incentives on multiple people in the network, and modify the social
fabric. If you want to motivate people to exercise, for example, don't pay
them, pay their buddies.
On eToro, the social networking investment site, people who get all the
same information (news websites etc) do worse than people who "follow" lots
of other people and on this site "follow" means 10% of your money is
invested using whatever trades the other person does. Not only that but the
entire network of 1.6 million people does better than sites without the
social networking.
Big cities are "segregated" -- there are groups of people with little
exposure to each other. The more segregated a group is the greater poverty
it is likely to have. The most inter-connected groups are the most wealthy
and innovative. It's the "banging together of ideas" that generates
innovative ideas. People learn habits, good or bad, from each other. George
didn't pay back his credit card, nobody came after him, so that's the
smart thing to do. So that's what people in that group do. So people in
that group get bad credit risk scores. Chronic disease cluster in groups.
You don't know why a group is susceptible to diabetes, but you know if a
person is in that group, they're likely to get diabetes. Being "richly
integrated into the rest of society" is directly associated with infant
mortality.
Cities can be changed to have a better transportation infrastructure and
become more "walkable" and get more people interacting with each other. - Wayne Radinsky
The importance of social interaction and social instead of personal
incentives for group dynamics. I liked the tension between small-amounts of
social learning versus rampant feedback loops leading to bubbles. I wonder
how it relates to more typical social learning modeling in animals:
http://egtheory.wordpress.com/2013/05/05/social-learning-dilemma/
I suspect this video will be of interest to everybody named Adam: +Adam
Benton, +Adam J Calhoun, and +Adam Elkus. - Russ Abbott
Worth watching: Sandy Pentland talking at Google - StJ Deakins
Friday warm-down to inspire weekend dreaming - Kath Straub
Its not Social Physics... more like Social Engineering! - Adonis Valamontes
It is human nature to exchange not only goods, but also ideas, assistance
and favors out of sympathy. It is these exchanges that guide men to create
solutions for the good of the community.
Adam Smith.
The science of the social self - Social Physics - André Esteves
Array - Alexander Yartsev
The death of social science as it has been and the rise of social physics
in the world of the digital environment and Big Data - John Verdon
Sandy Pentland speaks at Google Talks, with an intro from Lab alum Bradley
Horowitz. - MIT Media Lab
This is long (nearly an hour) but really worth watching for some
interesting insight into the effects of social networks on human behaviour. - andrew mcmillan
If you tell Sandy Pentland the average commute time of a city, he can tell
you the GDP almost perfectly. (Never mind that GDP stands for gross
domestic product, and he's talking about a city, so it should be GCP or
something.) If you add the cell phone calling pattern, he can tell you the
infant mortality rate and the crime rate as well.
He equipped people with a device that tracks their physical interactions
and real-world social networks and found they are more influential than
online social networks. They don't know any of the words, only who speaks
with whom. Things like an "I Voted" button on Facebook only influences
people who there are already strong face-to-face personal relationships. If
you get invitations to join an intra-company social network from 12 people
in half an hour, you still won't join. If you get 3 from people you know
face-to-face, it's almost certain that you'll sign up.
Most of what music to listen to, what apps to download, and other spending
behavior comes from exposure to what other people do. Economic incentives
for individuals are much less powerful than influence from social networks.
Economic incentives to alter behavior don't work if they're not aligned
with the person's social network, so the solution is to use incentives on
multiple people in the network, and modify the social fabric. If you want
to motivate people to exercise, for example, don't pay them, pay their
buddies.
On eToro, the social networking investment site, people who get all the
same information (news websites etc) do worse than people who "follow" lots
of other people and on this site "follow" means 10% of your money is
invested using whatever trades the other person does. Not only that but the
entire network of 1.6 million people does better than sites without the
social networking.
Big cities are "segregated" -- there are groups of people with little
exposure to each other. The more segregated a group is the greater poverty
it is likely to have. The most inter-connected groups are the most wealthy
and innovative. It's the "banging together of ideas" that generates
innovative ideas. People learn habits, good or bad, from each other. George
didn't pay back his credit card, nobody came after him, so that's the
smart thing to do. So that's what people in that group do. So people in
that group get bad credit risk scores. Chronic disease cluster in groups.
You don't know why a group is susceptible to diabetes, but you know if a
person is in that group, they're likely to get diabetes. Being "richly
integrated into the rest of society" is directly associated with infant
mortality.
Cities can be changed to have a better transportation infrastructure and
become more "walkable" and get more people interacting with each other. - Cindy Brown
Sandy Pentland speaks at Google Talks, with an intro from Lab alum Bradley
Horowitz. - Kelly Norton
I found this fascinating talk on "social physics" by Alex "Sandy" Pentland.
It's the nearest to Asimov's psychohistory I've found.
An executive summary of what it says:
1. You can give people lots of information and ideas but what really
changes behavior is peer to peer interactions with people you interactive
with frequently i.e you have "a relationship with".
2. If you want to influence individual behavior with rewards then rewarding
the network vs. individuals directly is 2x or more effective
3, People who "follow" few others tend to get few new ideas, those who
"follow" lots of others organize themselves into "echo chambers" and also
get few new ideas. The network prospers most somewhere in between - not
all isolationists, not all echo chamber dwellers.
4. Network rewards can be used to retrain the network by encouraging 3.
5. Richly connected and communicating communities are healthier and
wealthier
An example of 2 is where you have a system that gives an individual a gym
buddy and that buddy is rewarded when you go workout. This is many times
more effective at getting individuals to go to the gym. Eventually you can
remove the financial incentive and the effect remains because you have
retrained behavior in the network. - Simon Waddington
Huge implications for cities in Sandy Pentland's work. - Fred Bartels
*Social Physics: How Good Ideas Spread*
From one of the world's leading data scientists, a landmark tour of the new
science of idea flow, offering revolutionary insights into the mysteries of
collective intelligence and social influence.
If the Big Data revolution has a presiding genius, it is MIT's Alex "Sandy"
Pentland. Over years of groundbreaking experiments, he has distilled
remarkable discoveries significant enough to become the bedrock of a whole
new scientific field: social physics. Humans have more in common with bees
than we like to admit: We're social creatures first and foremost. Our most
important habits of action—and most basic notions of common sense—are wired
into us through our coordination in social groups. Social physics is about
idea flow, the way human social networks spread ideas and transform those
ideas into behaviors. - from Penguin Press. - Mindful360TV
An interesting talk by MIT Media Lab professor, Alex Pentland.
"Social Physics: How Good Ideas Spread" - Michał Pierzchalski
Love Sandy Pentland's take on the core tenets of #neoliberalism. We're not
only irrational, we're not individuals. - Fred Bartels
Honest Signal's author - Elnaz Elnaaz
Sandy's work is fantastic. I am also reading his book "social physics".
That book is one of the best I have read. - sam gharavi
I found this talk to be very informative. It indirectly cleared up a few
fuzzy points I had on the Creative Class theory. - Shaun Snee
Very nice! - Laurens Profittlich
We dont need high science to understand that there is no free will and that
nothing important happens in any of our heads. It just needs some good will
to go against heavy programming we were all subjected to. Everything that
is in each of our heads came and is coming from outside and is part of our
multicellular organism (called humanity).
Ideas of independence and free will are lies used as excuse to grab and
keep power against powerless. - Marko Kraguljac
Array - Jean-Francois Noel
Array - viarnet
Sandy Pentland: "Social Physics: How Good Ideas Spread" | Talks at Google - Social Physics
Array - Chris Wayland
Array - Steven Martindale
An interesting talk by MIT Media Lab professor, Alex Pentland.
"Social Physics: How Good Ideas Spread" - Ann Farmer
If you tell Sandy Pentland the average commute time of a city, he can tell
you the GDP almost perfectly. (Never mind that GDP stands for gross
domestic product, and he's talking about a city, so it should be GCP or
something.) If you add the cell phone calling pattern, he can tell you the
infant mortality rate and the crime rate as well.
He equipped people with a device that tracks their physical interactions
and real-world social networks and found they are more influential than
online social networks. They don't know any of the words, only who speaks
with whom. Things like an "I Voted" button on Facebook only influences
people who there are already strong face-to-face personal relationships. If
you get invitations to join an intra-company social network from 12 people
in half an hour, you still won't join. If you get 3 from people you know
face-to-face, it's almost certain that you'll sign up.
Most of what music to listen to, what apps to download, and other spending
behavior comes from exposure to what other people do. Economic incentives
for individuals are much less powerful than influence from social networks.
Economic incentives to alter behavior don't work if they're not aligned
with the person's social network, so the solution is to use incentives on
multiple people in the network, and modify the social fabric. If you want
to motivate people to exercise, for example, don't pay them, pay their
buddies.
On eToro, the social networking investment site, people who get all the
same information (news websites etc) do worse than people who "follow" lots
of other people and on this site "follow" means 10% of your money is
invested using whatever trades the other person does. Not only that but the
entire network of 1.6 million people does better than sites without the
social networking.
Big cities are "segregated" -- there are groups of people with little
exposure to each other. The more segregated a group is the greater poverty
it is likely to have. The most inter-connected groups are the most wealthy
and innovative. It's the "banging together of ideas" that generates
innovative ideas. People learn habits, good or bad, from each other. George
didn't pay back his credit card, nobody came after him, so that's the
smart thing to do. So that's what people in that group do. So people in
that group get bad credit risk scores. Chronic disease cluster in groups.
You don't know why a group is susceptible to diabetes, but you know if a
person is in that group, they're likely to get diabetes. Being "richly
integrated into the rest of society" is directly associated with infant
mortality.
Cities can be changed to have a better transportation infrastructure and
become more "walkable" and get more people interacting with each other. - Mani Saint-Victor
Array - Tim Barrus
*Social Physics: How Good Ideas Spread*
From one of the world's leading data scientists, a landmark tour of the new
science of idea flow, offering revolutionary insights into the mysteries of
collective intelligence and social influence.
If the Big Data revolution has a presiding genius, it is MIT's Alex "Sandy"
Pentland. Over years of groundbreaking experiments, he has distilled
remarkable discoveries significant enough to become the bedrock of a whole
new scientific field: social physics. Humans have more in common with bees
than we like to admit: We're social creatures first and foremost. Our most
important habits of action—and most basic notions of common sense—are wired
into us through our coordination in social groups. Social physics is about
idea flow, the way human social networks spread ideas and transform those
ideas into behaviors. - from Penguin Press. - Mani Saint-Victor