ideas - What Do Hot Sauce Labels Say About America? | Idea Channel | PBS Digital Studios
What Do Hot Sauce Labels Say About America? | Idea Channel | PBS Digital Studios
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Opinion and rank of ideas: 4.795606
Views: 293729
Duration (length): 12:17
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Discussion and opinion
There've been 2 videos on GIFs and 1 on hot sauce but still none on
furries? XD - Bud Charles
Sriracha is a hipster thing? That's completely new to me, considering that
I grew up seeing sriracha. The creator himself is Vietnamese though the
name is based from the location in Thailand.
I'm going to leave this article on Sriracha.
http://www.latimes.com/business/la-fi-himi-tran-20130414-story.html - Aiironic
Could you explain how Sriracha got so popular without any marketing
whatsoever?
Why did Sriracha get so popular through simply world of mouth?
How did it become hip like bacon and chocolate did?
What is it about Sriracha that makes it so appealing to the same
demographic of young (presumably) college-educated people who spend a
significant time on social media and watch shows like, well, this one? - Ash Kitt
tfw Senpai finally notices you.
Come on the show and eat a hot pepper with us, Mike! - Hot Pepper Gaming
I really don't get why everything food wise has to be a competition, and
this is coming from a guy who's claim to fame is being able to eat a half
gallon of ice cream in under eight minutes... - Trailer Drake
So THAT'S how you pronounce Sriracha. I've always just kinda gurgled and
then said "The rooster sauce." - Isles of Scion
You said your girlfriend's name is Molly? I know you worked on Know Your
Meme and a woman named Molly did as well, on Rocketboom. - Rikunius999
On a scale from 1 to 10 this episode rates an "odd" on the
PBS-Idea-Channel-ometer. - Wow, I Suck [WIS]
2:15 - tippletastic? What is this word? - Mister F
Here's an idea... ingredients-wise, Sriracha is tomato catsup with tomatoes
subbed out for chili peppers... - Aaron Sherman
I never got why people love spicy stuff. It's food that hurts your mouth
and your bowels, yet people say they like it that way. That "challenge
accepted" factor you mentioned is the first understandable reason for it
I've heard so far! - Nicht LosKnoggos
*What does your hot sauce say about you?*
We stock a lot of different hot sauces in our pantry including the host's
favorite Secret Aardvark (yes, it's really tasty!) so I had to watch this
out of curiosity. I do find it fascinating how hot sauces in the U.S. are
branded with a bit more machismo compared to the rest of the world. While I
love sriracha, I have to admit my go sauce for drowning my eggs or home
fries is good ol' Tabasco!
#murica - Vera DeVera
Holy moly. After I found your channel, I went to your twitter, started
watching your older vids, and the more I watched of you, the more I thought
"I really like this guy's brain." This channel became one that I
specifically looked for content from because I like how you discuss
subjects in a way that feels relatable but is still very thorough and
articulate. Then I saw this one, and when you talked to me, my shoulders
went up to my ears and I actually made this face :O for a good couple of
minutes before I made a very high pitched noise that my cats found to be
unpleasant. I adore your brain!!!!! This made my week...thank you for
your kind words, you're so awesome!
Edit: I just turned 30 too! Happy Birthday! - Heather Feather
One of my favorite YouTube channels has an episode on one of my favorite
things. WOOT! - Beth Revels
I might seem like an over pompous ass for saying this, but I did not know
that Sriracha was hot. I use it all the time and I never thought of it as
being really spicy. - Long Hair and Glasses
Epic Meal Time seems like the most American thing ever then, if 'Murica is
the shaded area on the Venn Diagram of food and competition. They're really
keen on food as a challenge, maybe even more so than actual eating
competitions because they've found a way to make it a mass spectator event
and not just restricted to a county fayre or something.
Some products in the UK include a signature on their label as a sign of
authenticity or heritage. Earl Grey teabags have Earl Grey's name signed
on, Worcestershire Sauce (I dare you to pronounce that) has Lea & Perrins'
names on, some pasta sauces do too. Not just the celebrity ones, which
you'd expect them to put their monikers to, but the ones trying to claim a
historical connection. I guess it's a way of making the product seem more
personal, less faceless? Although weirdly, HP sauce doesn't... - Philosophy Tube
I can barely eat barbecue chips, spicy food is not my thing. I remember
one family vacation where my brother (who loves spicy food) bought a bottle
of hot sauce. this hot sauce was called something like Triple Death Sauce
or something like that, and had a sckull and fire on it, and said something
about it being one of the spiciest hot sauces in the world. And we all had
a turn dipping the tip of a toothpick in it, licking it, and then making a
run for the fridge for the milk. It was fun, but I'm never doing that
again. the nearly full bottle is still in our fridge, it's probably about
6 years old - Glidergirl10
Dude you love hotsauce like I love mayo
Your love for the challenge and the endurance and the spice of hotsauce
mirrors my own love for the soft, creamy and mouth/throat filling fullness
of the pillow-luxury of dipping various foods in soothing, pleasurable and
downright decadent dollops of mayonnaise, though I cannot claim to as large
a variety or anything much of the labels
Outside of differing levels of fat content (Which makes the difference
between mayo and salad cream) and various flavourings added to it, mayo is
generally a one-stop shop where your purchase decisions are less about the
type of mayo you like and more about seasoning it to taste
But just like your hotsauce love, I find it is the best addition to most
food that adds the feather pillows and wooly blanket to what would
otherwise be a threadbare, if very comfortable bed, elevating a night's
sleep (a satisfying meal) to exceptional luxury and almost deplorable
decadence, to the point where, the pain you and other hotsauce lovers enjoy
alongside your hotsauce, mirrors my own masochism of shame and "feeling
like a fatass" which lacks a specific term.
It's like my sister and ketchup. She used to put it on ice-cream - Captain Princess
The person on the Cholula bottle is a female? I could've sworn it was a
guy. - Meta's Asylum
Don't know about hot sauce but finding actually hot mustard is damn
impossible by label. The mustards claim to be hot but are just yellow paste
with no bite to it, I have to resort to making my own from mustard powder. - Flamerule13th
What a stupid topic lol - Thomas Myers
WHERE THE FUCK IS THE TAPATIO? HOT SAUCE EXPERT? I THINK NOT. - tokento91
Those foreign guys are right. Uber-spicy stuff that overpowers your food
seems pointless to me. - Lew Archer 1949
Thank you for mentioning that everything with Sriracha in it ends up
tasting like Sriracha. This is why I never, ever use Sriracha as a garnish
or condiment, but instead for doing things like coating chopped chicken
pieces, which then goes in something else. It's a great sauce, but the
reason many people seem to use it ends up being the main reason why I
wouldn't. - Vulcapyro
I love how you pronounce gif in a way that nobody would think to. It
sounded a bit like zscheiff. - Remakersification
American food is fundamentally bland, so American children don't get used
to spices, so American adults think peppery condiments are a novelty and a
test of fortitude. In India (where children come out of the womb smelling
vaguely of curry) they eat meals that would scorch the average American's
tooth enamel, but they're used to that level of spice and regard it as a
simple culinary habit. - Jan Cerny
We ate da bomb. It aint fun. Also LA BEAST! - DangerousEating
Glasweigan hot sauce has a metal looking guy on it
http://cdn.shopify.com/s/files/1/0363/1393/products/glasgow_mega_death1_1024x1024.jpg?v=1392514709
- Rabid Dog
Nice apartment, Mike! - norab00
Mike... are you okay? - Andrew Roberts
John Cage tee-shirt? - BrontalMusik
emmmm, cool but one minor mistake, the label on "Salsa valentina" is not
the country of origin its actually a state called Jalisco located in
Mexico. - Forzeth
Mike, it's interesting you would say McIlhenry's label looks like a whisky
label, since it is aged in whisky barrels. I think the company hit its
mark! - MatthewRFiD
I'm trying to think of any hot sauces that are genuinely German. Hot
mustard and horseradish cream (think of white wasabi) comes to mind. Most
of the labels just say "hot" or, if they're fancy "very hot", which doesn't
mean what it might mean in the US. I consider them mild.
But it does seem that this "everything is a challenge" approach is a very
American one. It seems often enough to be a means to show your environment
how great or tough you are, but it's also about showing yourself that you
can overcome the obstacles inside of you (or your bowels). I'm thinking of
things like "30 day nail art challenge", "crossfit" or even "the seven day
juice cleanse". Overcoming yourself, enduring pain and discomfort, and
finally being victorious makes it look like you Americans are on a
spiritual quest. The harder it is to achieve your goal, the more valuable
it is once you've achieved it. And just like hot sauce, you put this idea
on everything. - walking phrase - linguistic shenanigans and more
You should do an episode about the eternal battle between "real" metal
heads and "posers". - DrummerDM Gaming
Valentina is the personal favorite. I put it in most of my food and I have
been eating it since I was about 7. That stuffs good, #2 Would be Tapatio. - Elspacemexican
I like this saucial study. I discovered I am more competitive with food
than I thought. Like when I took the dare of directly putting "Ass blaster"
on my tongue. I think the doritos roulette would be the ultimate
incarnation of the north americans relation to hot sauce. When my friend
brought a pack of them home, I could not resist. We "played", we had fun,
the competitive aspect of it was all out. It felt weird because I was
taught not to play with my food. - Emilie Côté Bessette
American attitudes towards hot sauce and hot sauce labels always resembled
to me the combination of the Puritan (or Western Protestant) obsession on
suffering and that weird American obsession for MOAR!!!1
It's bloody weird to watch. Like, you lot really love your suffering, and
you like *showing it off*. Which is funny, because in many ways Americans
are... kind of soft and pampered in many ways. - Some Random Loser From The Internet
I would argue that Hot Sauce labels are a great example of how Americans
view food as an extension of identity, we associate certain foods with
certain types of people. If I asked you to imagine a person eating fast
food and then a person eating at a sit down restaurant you would probably
have two very different images, those images would probably go beyond
appearance. You'd probably project vastly different Identities onto both
these people. That may be an extreme example but do the same thing with
different foods and you'll probably have similar results. This is because
food is more than just what it physically is, it also exists as a cultural
symbol; every piece of media or history related to a food contributes to
its cultural identity, we come to associate non food
qualities/characteristics with the food. Hot sauce labels, and food
labeling in general, are a manifestation of this. The characters and
graphics on them are an attempt to give them "identities", they serve as
symbols of both the characteristics of the hot sauce and the people who use
that hot sauce. These identities are conscious and unconscious, so a label
may actively be trying create a symbol of toughness but the label may
unintentionally create a symbol of tackiness as well, or the tackiness
could be external. In short hot sauce labels are telling because of how
they serve to create identities for both the hotsauce and its purchaser. - Conor Hall
People who eat hot sauce are walking hemmroids. - aricars6263
I'll preface this by saying that it's entirely conjecture, but I agree that
sub/counter cultures don't last. Popular culture is defined by novelty and
group acceptance - because ours this it's constantly drawing on and
assimilating things that are on it's fringes. Subcultures like punks and
geeks shocked popular consensus when they first popped up but after people
have become comfortable with them they are drawn into the fold and members
of the group split between those who accept it and those who turn inwards
and argue about who still really embodies the spirit of the subculture
('fake' geeks for example). It's a cycle that leaves behind a cycle of
hardcore adherents and a broader cultural impact, but one that I don't see
ending any time soon. - Luke Watson
I've never understood why people liked hot sauce until now. See, that
actually makes a lot of sense with it being a competition or a test of
endurance or whatever. I can eat exceptionally, exceptionally spicy food
and not even break a sweat.. but it's also really unpleasant to me. I look
at it like "Well, I COULD eat dirt, but it doesn't taste GOOD.". I never
understood because everyone would just go "I dunno, I just like it." "But
why? It doesn't taste good." "Well, I like it.". - ShadowAtlan
Every single time I watch one your videos I learn something new. That's
great and I look forward to new episodes. Thank you for not only the
knowledge, but the entertainment as well. I believe if John Wayne was
around today (and enjoyed/watched YouTube) he would say, "When you sit down
for a helpin' of YouTube, you better have some 'PBS Idea Channel Hot
Sauwesome' by your side." - Skyler Burgess
I've had a theory for a long time that I thought was just me being crazy:
that people who love and seek out the most extreme of something also are
more appreciative of the subtle and less instense versions. The two fields
I've personally noticed this in are spicy foods and horror films.
Like I love horror as a genre, and I seek out the most terrifying, intense,
and disturbing to the point of questionable legality (read: Serbian Film)
movies I can find. But I, myself, and other die-hard fanatics of horror,
am a wuss at times with spooky things. I'm more easily frightened by
subtle horror and still find films like 1922's "Nosferatu" truly
unsettling, though a "general audience" would find it boring and laughable.
And I think the same could be said about spicy food. I have no problem
eating a habanero pepper whole (also I put cayenne pepper sauce on
literally everything), but the very subtle and less intense kick of a
smaller chili or a dash of black pepper I still react to and notice I think
more than "average people."
Maybe I'm just crazy, but I think there's something to the idea that those
who love and absorb something the most are also more sensitive to it in a
very counter-intuitive way. - invernapro
Shout out for "Ring of Fire Habanero Hot Sauce"
Started pouring that all over my food when i was 10.
Habanero is the tastiest of the hot peppers. - Mason Law
How about a Korra episode, for the start of season 4? I was floored having
realized that rampant evolution of technology in republic city, while
humorous in the show, was very real in Qing China. Varick doesn't invent
magnetism or "moovers", he imports them - albinocrab